- Undisputed Champion By:

“Excuse me, I need to borrow your title.”

That was “Grand Theft Auto IV” talking to “Halo 3″ last week. “Halo 3″ had been driving the title of biggest entertainment launch of all time since its debut last fall.

“GTA IV” jacked it with opening-week sales — April 29 to May 6 — topping $500 million globally. “Halo 3,” which was released only for the Microsoft Xbox 360, chalked up $310 million globally after its first week on the market.

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